08 Sep When Should You Update Your Website?
By Paul Barrs
Thatâs a good question, and itâs one that every single website owner should know and be aware of. The problem is however, that for most businesses, their website isnât their primary source of income, which is why it gets left out in the cold.
Hereâs some another questions â how often should you update your Yellow Pages advertising? How often should you update your newspaper classified ads? What about the content of your monthly newsletter or your fortnightly specials list?
The answer to these questions seem plainly obvious, donât they? Then why is it that the answer to your website isnât quite so simple.
Hereâs my suggestion⌠because you donât think that anybody is reading it on a regular basis.
Problem is (and thereâs always another problem), is that if you arenât updating your website on a regular basis, then most likely no on *is* reading it on a regular basis.
Let me explainâŚ
Recently I was looking to order some new stationary; across the space of a week I must have looked at over 2 dozen websites on the topic at hand. Of those two dozen I actually noticed one that *had* changed within the space of time that I looked at it and then went back to it. You see, I, like most âweb browsersâ donât buy off the first business that I come across. I like to make a few notes and then narrow down my search till I find what Iâm looking for, coming back to my bookmarked sites 2, even 3 times as I make my comparisons.
So what was it that had changed in the time that was doing my research. It was their âspecialsâ brightly lit on the right hand side. That caught my eye.
On the other side of the coin, another site that caught my eye did so for the exact opposite reason: this website obviously hadnât been updated for many, many years. In fact it looked as though it were at least 7- 8 years old, which was easily established by itâs tied and well outdated design style (not to mention that very little of the information was relevant).
So, yes, even in a business like printing, where prices, products and service do not change on a regular basis, itâs still important to make regular changes to your website in order to interact with your customers.
Just because you may not look at your website every day doesnât mean that someone else isnât!