22 Feb How To Improve Your Website Copywriting And Make More Money Online
Ever wanted to know how to get more people to buy more product from you? OK, other than the obvious ‘get more traffic’? Yep, sales copy! It’s the words on your page that weave the magic and create the dream and desire within your prospective customer that makes the difference; in fact I would say… the BIGGEST difference.
No matter how many people you get to your website, no matter how many people LOOK at your offer, if it’s crap then ain’t no-one going to buy it! Fact.
So you’re left with two choices… (1) G hire yourself a copywriter at a cost of probably $5,000 + for a good one, or (2) LEARN more about the art of copywriting yourself.
However, you should understand this… copywriting *is* an art, it’s not something to be learnt on a whim, it can take MONTHS to learn it… but once you have, the world will be at your feet!
Here’s a neat list I found of some of the best copywriting books of all time. Want to learn copywriting… forget about the expensive four and five-figure “copywriting courses”… invest a few hundred bucks and start here.
Here are the diamonds just waiting for you to pick them up off the ground –
“Scientific Advertising” by Claude Hopkins
“Tested Advertising” Caples (4th edition or earlier only)
“How I Raised Myself from a Failure to Success in Selling” Betger
“How to Write a Good Advertisement” Schwab
“How to Write Sales Letters That Sell” Drayton Bird
“The Robert Collier Letter Book” by Robert Collier
“Tested Advertising Methods” by John Caples
“How To Write A Good Advertisement” by Vic Schwab
“The Lazy Man’s Way to Riches” by Joe Karbo
“Break-Through Advertising” by Eugene M. Schwartz
“7-Steps To Freedom” by Ben Suarez
“On Writing” by Stephen King
“Advertising Secrets of The Written Word” by Joe Sugarman
“Making Ads Pay” by John Caples
“Web Copy That Sells” by Maria Veloso
“The Architecture of Persuasion” by Michael Masterson
“Influence: The Psychology of Persuasion” by Robert Cialdini
“The Adweek Copywriting Handbook” by Joe Sugarman
“The Elements of Copywriting” by Gary Blake and Robert Bly
“The Ultimate Sales Letter” by Dan Kennedy
“Cashvertising” by Drew Eric Whitman
“Write to sell ” by Andy Maslen
“Tested Sentences That Sell” by Elmer Wheeler
“Unlimited Selling Power” by Moine and Lloyd.
“Writing for Emotional Impact” by Karl Iglesias
Bob Bly’s “The Copywriter’s Handbook”
“How To Make Your Advertising Make Money” by John Caples
“Tested Advertising Methods” by John Caples
“The Copywriters Handbook” by Bob Bly
“The Adweek Copywriting Handbook” by Joseph Sugarman
“Sales Letters That Sizzle” by Herschell Gordon Lewis
“Cash Copy” by Jeffrey Lant
“Magic Words That Bring You Riches” by Ted Nicholas
“Ogilvy On Advertising”
“Method Marketing” by Denny Hatch
“My First 50 Years in Advertising” by Maxwell Sackheim
“The Greatest Direct Mail Sales Letters of all Time” by Richard Hodgson
“How To Write Advertising That Sells” by Clyde Bedell
“Ads That Sell” by Bob Bly
“How To Write A Good Advertisement” by Victor Schwab
“Advertising Headlines That Make You Rich” by David Garfinkle
“Magic Words” by Ted Nicholas
“Robert Collier Letter Book” by Robert Collier
“My Life In Advertising” by Claude Hopkins
“The First Hundred Million” by E. Haldeman-Julius
David Ogilvy’s “Blood, Brains and Beer”
“Million Dollar Mailings” by Denison Hatch
“The Wizard of Ads” trilogy by Roy H. Williams
“Making Ads Pay” by John Caples
“Method Marketing” by Denison Hatch
“How to Write Sales Letters that Sell” by Drayton Bird
“Hypnotic Writing” by Joe Vitale
“The Lazy Man’s Way to Riches” by Joe Karbo
Denny Hatch’s “Million Dollar Mailings”
“Techniques of Propaganda and Persuasion” by Magedah E. Shabo
“Write Right: 26 Tips to Improve Your Writing. Dramatically” by Roger Shapiro
“Winning Website Sales Letters: How To Create An Opening That Pulls Prospects In… A Message That Sells Them… And An Offer They Simply Can’t Refuse!” by Robert Boduch
“Great Headlines Instantly 2.1: How To Write Attention-Grabbing Headlines That Pull In More Prospects… More Customers… and More Profits – NOW” by Robert Boduch
Get yourself on a comfy lounge and get reading; these are the best copywriting books of all time.
– Paul Barrs
