15 Aug 10 Great Tips for Creating SEO Optimised Content
If you want to make sure that you are writing the best possible content you can, then it’s vital that you follow a good strategy right from the get-go. This guide will help you with that.
1. Write for your Audience First
This tip is the first one for a reason. It may seem easy enough, but so many companies are making content for the wrong reasons. You have to make sure that you are writing content that actually appeals to the interests of your target market and you also need to make sure that you answer their questions too. Remember that not all posts need to be about your service or your product, but that being said, they should be industry related.
2. Keep it Under the Same Roof
It’s so important that you get the traffic that you deserve by keeping any content under your domain name. If you have a blog, don’t host with WordPress or even Blogger, and instead, host the blog in a subfolder on your domain. This could include having www.example.com/blog. Any time you have an opportunity to showcase content such as videos or even whitepapers, make sure that you embed them.
3. Make your Headlines Pack a Punch
If you want to make a good impression, then you have to make sure that your text is on-point. Don’t underestimate how powerful a good headline can be. You need to write headlines that are interesting, clear and keyword optimised. In addition to having a good headline, you also have to make sure that your meta tags are interesting.
4. Keyword-Rich Phrases
It’s vital that you use keyword phrases that are relevant. Too many keywords will turn off your readers and it may even result in you getting a search engine penalty for stuffing. Use keywords sparingly and stick to a natural feel if possible. In addition to using your keywords, try and make sure that you are using blog tags too.
5. Structuring your Posts
The contents of your post may be fantastic, but at the end of the day, it can easily get lost if you have a disorganised or inefficient format. If you can break up your content into smaller paragraphs, then this will make your headlines easier to read and it will also help to keep your users engaged too. Using tier hierarchy will help you out a lot here.
6. Imagery
You have to make sure that your posts pop. Images are a great way for you to engage your audience on a visual level. Just make sure that you’re using alt tags if possible.
7. Propel your Content
Social media is an incredibly powerful tool. It can help you to boost the reach of your content and it can also help you to promote sharing overall as well. Use engaging descriptions if you can and also make sure that you are utilising share buttons at the bottoms of your blogs too.
8. Authorship
Google Authorship is a fantastic way for you to tie your content to an author. The only thing that you need to do is have a Google account. If you can do this, then you will be able to take advantage of rich snippets. This is a great way for you to boost your authorship and your general awareness.
9. Natural Link Building
Link building has certainly come a long way since link farms and buying. That being said, links are still a very important factor when it comes to your SEO. Linking to your own website ensures that if your article is picked up by another site, you are still guaranteed a backlink.
If you can get creative with videos, infographics, and even embed codes then this will help you to promote content sharing even more and this will work in your favour more than you realise.
10. Monitor your Activity
You have to make sure that you stay on top of your SEO by monitoring your activity. Google Analytics provides you with a very easy way to track any page views and it also helps you to view how much time someone is spending on a page as well.
Be sure to take into account data such as your bounce rate, conversions, or even how many users are interacting with your site overall. If you can do this then you can make the right tweaks accordingly, so make sure that you keep that in mind if possible. This is one of the best ways for you to make sure that you are investing your efforts in the right places.
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