“Working with Paul to help our business get the most out of our SEO. He has already gone above and beyond ensuring we don’t fall into any traps.” – Kaitlyn O’Leary
Case Study One
Local Tyre Fitting Company had dabbled in SEO work previously, but nothing serious. Now, looking to also do a complete website update and optimise everything as they go, we developed a strategy which set up three different conversion points; including the “click to call” action from mobile and “quote form” submissions.
This worked with an integrated remarketing campaign through both Facebook and Google to make sure they capitalised on every opportunity.
3-Months in their Search Visibility (how easy it was to find them in search) had increased by 27% and last month by a further 19%.
Conversions this past month across the site are tracking around 28% with conversions specifically from SEO at 26.84%.
“I’ve been working with Paul and his Team for over 2 years now and my Photography website is on Page 1 of Google for my specific keyword searches…..
I have every intention to continue to work with him and would highly recommend him to any business owner I know!” – Leah Desborough
Case Study Two
It’s never easy being a photographer in Brisbane; but this client came to us looking to expand their reach into the corporate market for both brand and commercial photography.
Our strategy pivoted around designing and rebuilding a beautiful website with dynamic images (images proved by the client, of course!). Then, following careful keyword research and analysis we set our targets on those impressive ‘catch all’ keywords that every photographer looks for.
Combining that with social media remarketing and we saw impressive results through increased traffic and repeat visitor contacts / conversions.
Now, 2 years in, we still manage this site and the client – even through COVID-19 – kept the doors open and expanded her reach into new marketplaces.
“Paul Barrs has been looking after our website SEO and helping us with regular web updates for a couple of years now. Over the years we have tried a few different companies, but had never felt that we got value for the money we spent.
We would definitely recommend Paul to anyone looking at improving and maintaining an effective website.” – Dr. Mark McGovern
Case Study Three
The Sunshine Coast may only be a small region, but for most businesses that still means high competition. One of the ways around this is to not only service local residents, but to also set yourself up for tourist business as well.
This client came to us a number of years ago after having been let down by their previous service provider, and now, more than 5 years on, are just as happy with our services now as they have ever been 🙂
The challenge here was with the wide variety of search terms related to their various services and to be found both locally and nationally!
Our strategy focused on the quality of the content that they delivered and to first make them the preferred destination local, before reaching out to customers nationally.
The result: almost 20% of visitors through search spend over 3 minutes on the site reading and reviewing content before making contact.
Do You Want More Customers To Find Your Website?
Building a website is easy. Acquiring traffic that converts is a wholly different ball game. Here at PaulBarrs.com, we specialise in SEO that attracts prospects who actually want to buy your products and services. We avoid blanket techniques that just boost traffic, and focus on sales, offering you exceptional value in return.
When we start, we’ll begin by building your SEO strategy from the ground up. Starting with compelling content and internal link, we’ll then move up to page speed, technical factors and external links. Because we are both web design and SEO professionals, our service is holistic. Every aesthetic or content decision has search engine optimisation value. If it doesn’t, it doesn’t appear on your website.
Reduce Your Ad Spend
Acquiring traffic via paid search ads is expensive. Over time, you can spend thousands of dollars, just to get users to visit your site, let alone buy anything – especially if it’s not managed correctly. Paul Barrs’ SEO strategies, however, enable you to develop organic website traffic streams so that you can reduce your reliance on PPC. And yes, even when we manage PPC campaigns for clients, that’s our goal.
We create a bespoke strategy to get your pages ranking better for keywords that signify intent. Our team extensively researches search terms most relevant to your business model and buyer intent. We then incorporate them in your site and link-building strategy.
Provide Google Users With Value
Modern SEO is about so much more than merely ticking boxes. Google and other search engines want businesses to provide users with genuine value, not just try to game the algorithm.
Therefore we craft your SEO strategy around techniques that Google loves. We don’t believe in short term solutions that become obsolete the moment new ranking patches hit. The SEO investment you make today should be long-term and continue providing you with organic traffic for years to come.
Paul, therefore, focuses his SEO services around the three pillars:
Meaningful, Relevant Results For Search Engine Users.
Exceptional SEO is all about creating sites that are meaningful and relevant to the people who use search to find things. Our goal is to construct sites with engaging content, useful links and intent-related keywords (meaning, if you’re not there yet, then that’s our first goal!)
Responsive Sites That Load Fast.
Google and other search engines are now prioritising page experience. They want users to be happy with the results delivered to them while at the same time as finding relevant content related to their search. Your business, therefore, needs to consider both the experience of using your pages and how well they deal with user needs.
Customers don’t like it when your site runs slowly, and neither does Google. Thanks to our combined SEO and web design expertise, Paul and his team work to create smooth, seamless pages with intuitive user interfaces. Our proven strategies reduce bounce rate, signalling to ranking algorithms that your pages offer an excellent experience for visitors, and increase session duration. Google will see that people love your site and are willing to spend more time perusing your pages before clicking back to results.
Authority Page and Authority Domains
Google and other search engines love websites that have what they call “domain authority.” You achieve domain authority when you improve the quality of links both to and from your site. Most SEO agencies focus on generating a large volume of low-quality links from third-rate domains. At PaulBarrs.com, though, we take the opposite approach, building a link profile that looks natural. We prioritise links from authority sites with relevant content, helping to boost your ranking rapidly dramatically. We also manage your overall link profile and make sure to disavow any bot related spam links.
With us, you can quickly signal to Google and other search engines that your pages offer quality content for their users.
Monthly Packages start at just $650 / m
* No Lock in Contracts *
* 100% Money-Back Guarantee! *
Choose Paul Barrs For SEO: We Make It Simple
SEO services talk the talk. But do they walk the walk? Here’s what you get when you choose Paul Barrs as your search engine optimisation partner.
Track Your Conversions, Not Just Your Ranking
While ranking is important, it is, ultimately, just a means to an end. Measuring ranking alone doesn’t help you figure out whether you’re getting a good return on your SEO investment. You want a higher ranking because you hope to make more sales. You need your SEO “agency” also to track conversions so that you can see how much money you’re getting out compared to what you’re putting in.
That’s why one of the first things we do is set up your goals and event tracking in Google Analytics so we can track your conversions. Once done, you can see how our SEO services boost your overall revenue. We prioritise both your primary and secondary keywords, giving you an overview of your most profitable targets for future strategy and expenditure plans.
Get State-Of-The-Art SEO From Trusted Experts
Google and other search engines continually update their ranking algorithms to improve the user experience.
Paul has been both ‘doing’ and ‘teaching’ SEO now for nearly 20 years! In that time he’s seen all manner of tactics come and go and become very adept in knowing what works and what doesn’t in the SEO world.
Consequently, the type of SEO work you do should change from year to year. The strategies that worked in the past won’t necessarily work in the present. Paul’s’ SEO services, therefore, use the latest state-of-the-art and proven-to-work methods to deliver ranking improvements that work today.
No Contracts. Ever
Traditional SEO agencies will often attempt to lock you into 12-, 18- and even 24-month contracts and apply penalties if you try to get out early. Not us. We believe that SEO should be flexible and the length of time in service should be reflected by the quality of the work done. Sometimes you don’t know if you’re going to need search engine optimisation for the full term, so it doesn’t make sense to sign up for a long-term contract.
We promise no contracts, ever. If you want to discontinue service, just give us 30 days’ notice so that we can complete any work in the pipeline. Then you’re free to go and come back at a time of your choosing. No hassle. No fuss. Just our trademark, incredible, personal service.
Full Money-Back Guarantee
Not only is our goal to get your incredible results, we also work hard to completely eliminate risk. With our full money-back “Like it, Love it, or Leave it” guarantee, you can get a full refund if you’re unhappy with any aspect of the service. Just tell us within the first 90 days of your initial payment to get your money back. We will then remove any work that we’ve done allowing you to start anew with someone else of your choosing. No ifs. No buts. No maybes.
20 Years Of Experience
How many SEO agencies have more than twenty years of experience in the industry? Well, “between them,” sure – they all say that. But how about the individual on the other end of the phone?
Very few.
Paul Barrs, has been doing web design since the late 1990’s – and as a search engine optimisation trainer, coach and mentor since the early noughties. In that time, he’s helped thousands of businesses construct compelling websites that get found for relevant keywords, boosting online sales revenues.
Paul Barrs built his first website in 1998, and then in 2001 for his first local business. From that point onwards, he began providing SEO and digital marketing strategies to customers from his Sunshine Coast office, offering local businesses the opportunity to get found quickly by local customers. Since then, Paul has spoken to audiences all over the world and provided training for literally tens of thousands of small business owners across the globe.
Affordable Fees, Designed Around Your Needs
We believe that SEO services should be affordable. That’s why our prices start from as little as $650 per month. For that, you get an easy, manageable and fully-accountable service. We show you precisely what we’re doing and make regular performance statistics available. You can see how your web pages are moving up the ranking through time and watch how our work improves your organic traffic volumes.
We Never Work For Your Competition
SEO agencies offering industry-specific services sound like a good idea. After all, don’t you want professionals who specialise in helping dental practices or real estate agencies or e-commerce brands move up the ranks?
Unfortunately, if you go to one of these brands, there’s a chance that they will be helping both you and your competitors at the same time, creating a conflict of interest. There are times when a single agency caters to dozens of rival firms, all operating in the same geographic area. Not good!
At PaulBarrs.com, we don’t believe in zero-sum game practices like this. If we work with you, we promise never to serve your competitors. That way, you know you’re getting our full attention and that there are no conflicts of interest.
How Our SEO Process Drives Conversions And Boosts Revenue
We Start with Advanced Keyword Research and Analysis
We seek out the keywords users are most likely to type into the search bar when they want to buy your products and services and optimise for those. It’s as simple as that (OK, well not really that simple as it can take hours – but we do it as it’s essential!).
We Take Care of Your Website and Page Tech
Next, we optimise your primary product or service web pages so that they conform to Google’s page experience requirements and monitor them going forward for any potential errors or issues.
We Then Review Edit and Where Needed, Create More Content
After that, we create compelling, unique content targeted at your users as this is key. The old phrase, “Content is King” couldn’t be more true – even today.
Lastly, We Focus on Links
Both internal and external links need to be managed and we do this by creating engaging content and authority links to and from other websites, boosting your ranking, relevance and revenue.
Here’s the thing…
Top-of-the-page rankings are good, and traffic from search is even better. But sales, leads and more business is everything!
Want to improve yours?
Request a callback now, and find out just how easy it is to start getting the results you’re looking for!