21 Nov 7 Best Tweets of All Time About Christmas Promotion Ideas
Christmas marketing and advertising are highly important for businesses looking to capitalise on this frantic shopping season. It’s especially important in 2024, as 76% of Australians look to spend more or the same as last year. With so many shoppers eager to buy presents and make use of Black Friday deals, having the right promotional strategy is particularly crucial for local businesses trying to compete in a saturated market.
It’s time to find some inspiration for your Christmas marketing campaign – and this post will show you some of the best tweets and social media posts about what you can do to promote your business during the festive period.
Focus On Last-Minute Shoppers
This tweet from Eric Carlson gives a great idea for promoting your business to Christmas shoppers. Advertise things like “Guaranteed Delivery by Christmas” and other elements that give peace of mind to consumers as they know their gifts will arrive in time. He reported a 40% spike in conversions in the two weeks before Christmas by focusing on things like this.
Put Your Logo In Your Holiday Ads
🎄 Holiday ads with logos lead to a 133% increase in brand recall. https://t.co/uyX14L6voP
— Marketing (@Marketing) August 22, 2017
Insights from X Marketing show the value of including your brand logo in all of your holiday advertising material. Whether it’s a local TV ad, a poster or an online advert, showing your logo will increase brand recall by 133%!
Update Your Google Business Profile
Local businesses must update their Google Business Profiles to stay relevant and gain traction across the holiday season. As noted in the above tweet, you must update your business hours to ensure people know when you’re open. Listing any Christmas-related offers or events also helps, as your profile is normally the first thing people see when they find you on Google.
Spark Joy With Holiday Themes
AMW Group’s tweet about sparking joy with holiday themes is a great tip to promote your business at Christmas. Alter your website or physical store with Christmas decorations to create a festive feel that’s more alluring to customers.
Understand The Power Of Social Media
This post sums things up nicely by busting the myth that social media is quiet before Christmas. Golddust Marketing reveals that engagement is at its peak, so you need to develop a strategy that heavily targets social media users.
Don’t Cut Corners With AI
Coca-Cola’s AI-generated holiday ad falls flat with consumers https://t.co/OVHbYARMeb
— TODAY (@TODAYshow) November 18, 2024
Coca-Cola went with an AI-generated ad for the first time, only for millions of consumers to complain and find it terrible. It’s a great lesson for businesses of all sizes to avoid cutting corners with AI-generated ads this year. Christmas is about authenticity and telling the right stories!
Sponsor Local Events
An old school marketing tactic that I love for local service businesses:
Sponsor something in your town.
This could be a local sports-team, a charity golf outing, a once a year beer night at a well known bar, your local film festival, etc.
Just a great way to build awareness…
— Nick Huber (@sweatystartup) July 18, 2024
While not strictly about Christmas, this post offers a great idea to boost your local business during the festive period. Try to sponsor things – like local Christmas markets, pantomimes or school events. It raises brand awareness right when you need it the most.
Boost Your Christmas Marketing Campaign With Paul Barrs
Are you looking for more Christmas marketing and advertising ideas/inspiration? Contact Paul Barrs for the best marketing opportunities. We help businesses of all sizes tap into their target market and will ensure you get all the promotion you need in the lead up to Christmas!
