25 Aug 45 Day Impact Marketing
Tell me, if you had 45 days to make an impact with your marketing, what would you do?
A little while ago I found myself considering this decision, and so me being me, did what Iâve always done; got out my pen and paper, sat down in my favorite easy chair and started making notes.
37 bullet points later I realised that I was wrong!
Totally wrong in the way I was going about doing it. Itâs not so much that the things I had written were wrong, but that as I wrote them the list just all of a sudden became overwhelming⌠HUGE is perhaps a better word.
Because âarticle marketingâ was one thing; but then broken down âarticle marketingâ also became âseek out long-tail keywordsâ, research âYahoo Answersâ, scan the forums for latest âhot topicsâ⌠craft carefully tailored article titles⌠and I hadnât even written a thing!
You know, itâs *good* to know a lot about marketing, but itâs a pain in the butt as well. I guess Iâve always known it, but never wanted to admit it to myself⌠I think too much about what Iâm doing.
O.M.G. Do you know what I mean?
So it got me thinking (LOL) â yeah I know đ
Anyway, it got me thinking about âhow can I simplify thingsâ⌠and still make an impact with my marketing.
So I wrote out a âmonthlyâ to-do list, then a âweeklyâ, but they were still too much. The truth of the matter was I simply had / have too many *things* on my plate to be able to balance them all, get them done, AND make an impact.
Then it hit meâŚ
What if I were to do *JUST ONE* of those things on my list and do it solidly for 45 days with such intensity that it had no choice but to make an impact?!
Here are some of the things that were on my list, the âglobalâ ideas; article marketing, video marketing, Facebook fan page, Twitter account, free reports, forum marketing, JV partnerships, WSO post, ad-swapsâŚ. and the list went on.
Now sure, when launching a new site or a new product we should, if at all feasibly possible, do each of these things â but sometimes itâs just *not* possible.
So I went back to my list, and asked myself, âWhat am *I* best at?â Easy answer: Product Creation.
The next question; âWhich of these things involve some kind of product creation?â
- Article marketing.
- Video marketing.
- Free reports.
- Paid Reports (WSOâs).
- Blog posting.
- JV content promotion.
- App development.
- Offline publishing.
So looking at my new list I then narrowed down the original 37 to just 8. 8 different things that I could focus my own efforts on, and, if focused with enough intent for 45 days EACH⌠that would give me 1 year of highly targeted high impact marketing for my new website; bringing with it bucket-loads of fresh targeted traffic each and every week, growing by the day.
Plus, if I were to focus it even more and make âbrandibleâ versions of these âproductsâ and release them through my affiliates, I can double, triple, quadruple and more my efforts with just a few clicks of the button!
O.M.G. You know what I mean donât you?!
Think about it⌠how many articles could you write in 45 days if you *really* put your head into it? Would 3 a day be possible? That would give you 135 highly focused articles which you could either release all at once or schedule for release over the space of the year. What if you were able to write 5?
Mind you, you wouldnât be clicking the links to publish them â you just write â outsource the repetitive mundane work.
Next, those articles could also be the foundation for a dozen 10 â 15 page âspecial Reportsâ or a couple of dozen short video promotions; thus your work for the âsecondâ block of 45 days impact marketing is already half done.
And so on and so on and so on.
Each article, each video, each report â whatever â links directly back to your website / product / offer which also has an affiliate program and a dynamically enticing opt-in offerâŚ.
I wonder, how much *could* you do in 45 days if you REALLY put your mind to itâŚ.
– Paul Barrs