The idea of search engine optimization, or SEO, may now invoke fear in the novice web builder. With Google's constant Panda algorithm updates and the implementation of Caffeine, it may even invoke fear in seasoned SEO professionals. How can you ensure your website remains in...
Crawl errors is one of the most popular features in Webmaster Tools, and Google have rolled out some very significant enhancements that will make it even more useful. They now detect and report many new types of errors. To help make sense of the new data,...
Taken a look at your “About Us” page recently? Overhauled it? Updated it? No? Oh dear. “About us” pages are surprisingly well visited, yet they are often overlooked by businesses, as a sort of necessary evil. Yet they can be a valuable asset when it...
From time to time I’ll come across an excellent post on another site and republish it here. Why? Because YOU need to read it. And posting just a “link” doesn’t quite cut it when it comes to content requirements. This is one such post; from...
Great post from the Google Webmaster Blog: To help you avoid common mistakes webmasters face with regard to search engine optimization (SEO), I filmed a video outlining five common mistakes I’ve noticed in the SEO industry. Almost four years ago, we also gathered information from all...
Well planned On Page SEO is one of the best search engine optimisation strategies that any webmaster can employ. It deals with the kind of ‘content’ that you publish and how that content is formatted. However, it is also the one key area that is...
There has been a lot of controversy surrounding on page SEO best practices since the first search engines started gaining momentum. This article will outline my experience with on page SEO, and the things I have done in the past to drive pages to the...
I write my own web copy. I also write my own articles. I can do this because I’ve been a writer for over 20 years; I studied writing at University, I then went on to write business training manuals in various niche marketplaces. I’m a...
When Google Instant was unveiled in September 2010, most of us thought about it from a user’s perspective; “How is predictive search going to make it easier for me to find what I want?” Honestly, the answer varies depending upon the topic and the person....
I’ve been saying this for a long time, we shouldn’t try to build false SEO rankings! I for one am GLAD that Google is now de-indexing these crappy sites. The following is an email I got this morning from my good friend (and SEO link...
