11 Jul Video Blogging for Small Business
There are many ways to Blog. Most of us get it and write articles; but while articles are great, there’s really only “so much” that can be said in the written word. Enter...
Author: Paul Barrs
08 Jul Anatomy of a Perfectly Optimised Page (Infographic)
On Page SEO.... How important is it? HUUUUUUUGE!! You should NEVER write a thing online without being mindful of your on-page SEO (unless of course you’re not interested in how to get traffic from search engines, in which case it won’t matter).05 Jul Six Important Metrics from Google Analytics
Google Analytics is a fantastic reporting tool. It gives you access to all the information that you need to be able to fully understand what's happening on your website, how it's happening and how you can improve on it. These six different areas are metrics that...
04 Jul A Personal Post… this needs to be shared.
Depression Destroys Lives. Today I heard that an associate here in QLD took his life following a long, unsuccessful battle against depression. Folks, let me make this clear - Depression is a real thing. It's not just 'being sad'. It's a long and deep darkness that...
01 Jul Blog Posting. How Long Should a Blog Post Be?
One of the most frequent questions I am asked is: how long should my blog posts be, how many words, how many characters? There is no definitive answer for this. It all depends on what your blog is about, who your target market is, and what...
28 Jun Bounce Rates and Google Analytics
The classic cabaret song tells us that money makes the world go around. Yet the Beatles say "All You Need Is Love". Which is it? I say it's a little bit of both. Here's why….26 Jun On Page SEO Key Areas
Today we're talking On-Page SEO. This is that wonderful stuff that you have control of, that Google is most interested in and yet, for some reason, most people don't get right. So today I want to give you a quick snapshot of what would be...
24 Jun What is Bounce Rate (and how to improve it)
By Paul Barrs Google defines bounce rate as the “percentage of visits that go only to one page and then exit”; meaning they visit a page on your website… and then leave again without viewing any other pages. They bounce in, and they bounce back out again....
14 Jun The Case for Strong Passwords
Far too often I see a huge mistake being made in the online business world. Not so much by people who do web development and design themselves, but certainly by those people who *hire* people like me to do their design and manage their websites. What...
10 Jun How to Save Time when Publishing Your Newsletter
Today I have a very quick tip for you, and it's about how to save time with your newsletters. As you read this right now I'm not actually writing it. I'm recording it. I'm recording it because I can speak much faster than I can...